Dan H. Rice

Associate Professor,
Department of Marketing

Contact
danrice@lsu.edu
225-578-8788
2119 Business Education Complex South

Dan H. Rice Headshot

Lastner, M., Fennell, P., Folse, J. Anne Garretson, Rice, D. H., and Porter III, M. (2019). I Guess That's Fair: How the Efforts of Other Customers Influence Buyer Price Fairness Perceptions. Psychology and Marketing, 36, 700-715.

Rice, D. H., Cooke, A. D.J., and Zheng, Y. (2019). The impact of bundle comparisons on bundle preference. Journal of Behavioral Decision Making, 32, 297-316.

Pounders, K. R, Rice, D. H., and Mabry-Flynn, A. (2017).Understanding How Goal-striving, Goal Orientation, and Shame Influence Self-perceptions after Exposure to Models in Advertising. Psychology and Marketing, 34(5), 538-555.

Kuo, A., Rice, D. H., and Fennell, P. (2016). How Fitting! The Influence of Fence-Context Fit on Price Discrimination Fairness. Journal of Business Research, 69(8).

Kuo, A. and Rice, D. H. (2015). Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation. Psychology and Marketing, 32(2), 162-172.

Moulard, J. Guidry, Garrity, C. Popp, and Rice, D. H. (2015). What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity. Psychology and Marketing, 32(2), 173-186.

Kuo, A. and Rice, D. H. (2015). The Impact of Perceptual Congruence on the Effectiveness of Cause-Related Marketing Campaigns. Journal of Consumer Psychology, 25(1), 78-88.

Moulard, J. Guidry, Rice, D. H., Garrity, C. Popp, and Mangus, S. (2014). Artist Authenticity: How Artists' Passion and Commitment Shape Consumers' Perceptions and Behavioral Intentions. Psychology and Marketing, 31(8), 576-590.

Rice, D. H., Fay, S., and Xie, J. (2014). Probabilistic Selling vs. Markdown Selling: Price Discrimination and Management of Demand Uncertainty in Retailing. International Journal of Research in Marketing, 31(2), 147-155.

Kelting, K. and Rice, D. H. (2013). Should we hire David Beckham to endorse our brand? Contextual interference and consumer memory for brands in a celebrity's endorsement portfolio . Psychology and Marketing, 30(7), 602-613.

Rice, D. H., Kelting, K., and Lutz, R. J. (2012). Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes. Journal Of Consumer Psychology, 22(2), 249-259.

Rice, D. H, Suwinski, J., and Lukin, N. (2003). Nike Football Strategy.

Teaching Interests: Marketing Management, Consumer Behavior, Digital Marketing, International Marketing, Experimental Design

Research Interests: Consumer Response to Context, Perceptions of Product Bundles and Assortments, Construction of Brand Attitudes and Brand Beliefs, Determinants of Endorsement Effectiveness, Behavioral Theories of Pricing.

Academic Technology Advisory Committee, Committee Member (October, 2019 - December, 2020)

Graduate Curriculum Committee (2015-Present), (August, 2015 - August, 2020)

Director of Graduate Studies, PhD Program, Department of Marketing, (2015 - August, 2020)

Mu Kappa Tau Marketing Honor Society, Student Org Advisor (Professional Org) (2010 - 2016)

Academy of Marketing Science, Reviewer, Conference Paper (2014 - 2016)

Journal of Agricultural & Applied Economics, Reviewer, Ad Hoc Reviewer (2014 - 2015)

Undergraduate Curriculum Committee, (November 1, 2010 - August, 2015)

Marketing Letters, Reviewer, Ad Hoc Reviewer (2012 - 2012)

Instructional Support and Development Committee (2009-2010),

(September, 2009 - November, 2010)

Association for Consumer Research, 2008 North American Conference, Reviewer, Conference Paper (2009 - 2009)

Association for Consumer Research, 2008 North American Conference, Session Chair (October 24, 2009 - October 24, 2009)

Marketing Science, Reviewer, Ad Hoc Reviewer (2007 - 2007)

Department of Marketing Behavioral Research Pool Administrator, (2009)

Academy of Marketing Science (2022 Annual Conference), Track

Organizer (February, 2021)

Director of College of Business Behavioral Lab, (2009)

  • 2016-2017 Tiger Athletic Foundation Teaching Award, Tiger Athletic Foundation, 2017
  • College of Business Nomination for Rising Scholar Research Award, Office of Research and Economic Development (LSU), 2015
  • College of Business Nomination for Rising Scholar Research Award, Office of Research and Economic Development (LSU), 2014
  • 2011-2012 Junior Research Scholar Award, E.J. Ourso College of Business, 2012
  • 2010-2011 Tiger Athletic Foundation Teaching Award, Tiger Athletic Foundation, 2011
  • 2010 Council On Research Summer Stipend Recipient, LSU Council on Research, 2010
  • Finalist - Mary Kay Dissertation Competition, Academy of Marketing Science, 2009
  • Alumni Fellowship, University of Florida, 2008
  • Research Assistantship, University of Florida, 2008
  • Haring Symposium Fellow, University of Indiana, 2007

Rice, D. H., Kuo, A., and Rast, R. (2016, ). Peripheral Endorsement: How Perceptual Congruence with Celebrities Can Benefit Brands. Presented at Association for Consumer Research Conference sponsored by , Berlin, Germany.

Kuo, A. and Rice, D. H. (2014, August). The Influence of Interactive Branded Content in Advergames on Preference Formation. Presented at Summer Marketing Educators' Conference sponsored by American Marketing Association, San Francisco, CA.

Rice, D. H. (2013, August). The Influence of Perceptual Congruence On Consumer Response to Cause-related Marketing Appeals. Presented at APA Annual Conference sponsored by American Psychological Association, Honolulu, HI.

Kuo, A. and Rice, D. H. (2013, August). The Influence of Perceptual Congruence On Consumer Response to Cause-related Marketing Appeals. Presented at SCP 2013 Summer Conference sponsored by American Psychological Association, Honolulu, HI.

Hiler, J., Rice, D. H., and Schmit, D. Elizabeth (2012, May). The Impact of Unwarranted Tip Requests on Self-Conscious Emotions, Attitudes, & Repatronage Intentions. Presented at Academy of Marketing Science Conference sponsored by Academy of Marketing Science, New Orleans, LA.

Kelting, K. and Rice, D. H. (2010, February). Celebrity Endorsements and Memory: Does 'Fit' Matter? (Abstract Only in Proceedings). Presented at Society for Consumer Psychology, Spring 2010 Conference sponsored by Society for Consumer Psychology, St. Pete Beach, FL.

Rice, D. H. and Cooke, A. D.J. (2008, October). Product Bundles and the Compositional Nature of Contextual Information (Abstract Only in Proceedings). Presented at Association for Consumer Research, 2008 North American Conference sponsored by Association for Consumer Research, San Francisco, California.

Pounders, K., Rice, D. H., and Mabry, A. (2017, January (1st Quarter/Winter)). FOR SHAME! HOW GOAL-ATTAINABILITY, GOAL ORIENTATION, MODEL SIZE AND EMOTIONS SHAPE FEMALE CONSUMERS' SELF-PERCEPTIONS. In Maximilian Stieler (Ed.), Academy of Marketing Science.

Rice, D. H., Kuo, A., and Rast, R. (2016, December). Peripheral Endorsement: How Perceptual Congruence with Celebrities Can Benefit Brands. In Page Moreau and Stefano Puntoni (Ed.), (pp.231-235). Duluth, MN, USA: Association for Consumer Research.

Kuo, A. and Rice, D. H. (2013, August). The Influence of Perceptual Congruence On Consumer Response to Cause-related Marketing Appeals. Society for Consumer Psychology (APA division 23).

Kelting, K. and Rice, D. H.Celebrity Endorsements and Memory: Does 'Fit' Matter? (ABSTRACT ONLY IN PROCEEDINGS). Society for Consumer Psychology, 2010 Annual Conference Proceedings.

Rice, D. H. and Cooke, A. D.J. (2008, October (4th Quarter/Autumn)). PRODUCT BUNDLES AND THE COMPOSITIONAL NATURE OF CONTEXTUAL INFORMATION (ABSTRACT ONLY IN PROCEEDINGS). In McGill, Ann L. and Sharon Shavitt (Ed.), (pp.779-780). Duluth, MN, USA: Advances in Consumer Research, Fall 2008 Conference Proceedings.

Personnel: Rice, Dan Kuo, Andrew (role: Co-Principal) Schwarz, Andrew (role: Co-Principal)Title: Louisiana State University College of Business Research Lab Mobility and Measurement Enhancement
Sponsoring Organization: Louisiana Board of Regents
Year: 2015

Personnel: Rice, DanTitle: Faculty Travel Grant
Sponsoring Organization: Office of Research and Economic Development
Year: 2015

Personnel: Rice, Dan (role: Principal) Weathers, P. Daniel (role: Co-Principal) Niedrich, Ronald (role: Co-Principal)Title: Louisiana State University College of Business Faculty/Ph.D. Research Lab
Sponsoring Organization: Louisiana Board Of Regents
Year: 2012

Personnel: Rice, DanTitle: Should We Hire David Beckham To Endorse Our Brand
Sponsoring Organization: LSU Council on Research
Year: 2010

Fennell, P., Niedrich, R. W, and Rice, D. H. (2020). The Dual Role of Price on Purchase Likelihood

Internet; LSU Media Center; 2021

Radio; Louisiana Radio Network; Discussed the 2020 Holiday Season spending with Louisiana Radio Network Staff; 2020

Radio; Louisiana Radio Network; Discussed the 2020 Holiday Season spending with Louisiana Radio Network Staff; 2020

Radio; Louisiana Radio Network; Discussed Superbowl Advertisements with Louisiana Radio Network Staff.; 2020

Internet; Nerdwallet.com; Dr. Rice discussed Leap Day 2020 Sales with Courtney Jespersen of Nerdwallet.com; 2020

Radio; WWL AM 870; Discussed Superbowl Advertisements with WWL AM 870's Patty Burnaman.; 2020

Radio; WWL AM 870; Discussed post-Christmas shopping with WWL AM 870's Jim Hanzo. ; 2019

Radio; Louisiana Radio Network; Discussed the 2019 Holiday Season spending with Louisiana Radio Network Staff; 2019

Newspaper; Leesville Daily Leader; Dan Rice shares his expertise and tips for this year's holiday shopping during Black Friday and Cyber Monday; 2019

Radio; WWL AM 870; Discussed Black Friday and Cyber Monday Sales with WWL AM 870's Jim Hanzo.; 2019

Newspaper; Minden Press Herald; With the Thanksgiving holiday falling during the last week of November, this means there are six less days to shop between Thanksgiving and Christmas. LSU Associate Professor in Marketing and Director of Graduate Studies in Marketing Dan Rice shares his expertise and tips for this year's holiday shopping during Black Friday and Cyber Monday. ; 2019

Internet; LSU Media Center; Discussed 2019 Holiday Shopping with Rachel Holland, LSU Content Coordinator.; 2019

Radio; Louisiana Radio Network; Discussed the 2019 Holiday Season spending with Louisiana Radio Network Staff; 2019

Internet; Nerdwallet.com; Dr. Rice discussed Memorial Day and Presidents Day Sales with Courtney Jespersen of Nerdwallet.com; 2018

Radio; WWL AM 870; Discussed the impact of pre-superbowl sales on TV shopping shopping with WWL AM 870's Don Ames. Super Bowl Brings New TV Fever; 2018

Radio; Louisiana Radio Network; Discussed the day after Christmas Shopping with Jeff Palermo of LA Radio Network. After Christmas Shopping; 2017

Radio; WWL AM 870; Discussed the impact of Super Saturday sales on TV shopping with WWL AM 870's Team. Super Saturday Sales; 2017

Radio; WWL AM 870; Discussed the impact of cold weather on holiday shopping with WWL AM 870's David Blake. Listen here.; 2017

Radio; WWL AM 870; Discussed the impact of time pressure on holiday shopping with WWL AM 870's David Blake; 2017

Radio; WRKF 89.3 FM / Capitol Access ; Interviewed by Sue Lincoln about Cyber Monday Trends in 2017.; 2017

Internet; LSU Media Center; Discussed 2017 Holiday Shopping with Rachel (Spangenthal) Holland, LSU Content Coordinator.; 2017

TV; WVLA Local 33; Interviewed by Carly Laing of Local 22 News Today about Black Friday shopping trends, consumer tips, and retailer expectations. Black Friday Trends; 2017

Radio; WWL AM 870; Interviewed about Black Friday shopping trends, consumer tips, and retailer expectations. Gearing up for Black Friday

also:More Black Friday analysis; 2017

Radio; TALK 107.3 / The Clarence Buggs Show; Extended discussion with Mr. Clarence Buggs related to the Credit Suisse report of 1 in 5 malls likely to close in the near future, covering critical causes and concerns for brick and mortar retailers and consumers. ; 2017

Radio; WWL AM 870; "Interviewed about mall closings and retailing situation"; 2017

Radio; WWL AM 870; Discussed the impact of Black Friday sales on shopping with WWL AM 870's Team. ; 2016

Radio; Louisiana Radio Network; Quoted in State sales tax to increase by a penny on Friday, on Louisiana Radio Network, Article Entered 03/31/2016, Air Date: 03/30/2016. Interviewed by Jeff Palermo. ; 2016

Radio; Louisiana Radio Network; Quoted in "Burger King introduces hot dogs to their menu"; 2016

Radio; Louisiana Radio Network; Quoted in "Walmart to close 269 stores worldwide, 8 in LA"; 2016

Radio; Louisiana Radio Network; Quoted in "Day after Christmas sales expected to be huge this season"; 2015

Radio; Louisiana Radio Network; Quoted in "Gift cards among most popular last minute holiday shopping purchases"; 2015

Radio; Louisiana Radio Network; Quoted in "Last minute shoppers plan to wrap things up on Super Saturday"; 2015

Radio; WWL; Quoted in "It's two weeks until Christmas!"; 2015

Radio; Louisiana Radio Network; Quoted in "Retailers begin Christmas shopping season earlier"; 2015

Radio; Louisiana Radio Network; Quoted in "McDonald's breakfast now 24 hours"; 2015

Radio; Louisiana Radio Network; Quoted in "Blue Bell announces plans for ice cream return; Louisiana in 4th phase"; 2015

Radio; Louisiana Radio Network; Quoted in "NRF survey: Father's Day spending less than Mother's Day"; 2015

Radio; WWL; Quoted in Super Saturday Sales report on WWL, Article entered 12/20/2013, Air Date: 12/20/2013. Interviewed by David Blake. ; 2013

Radio; WWL; Quoted in More retailers going all-in on the 'early Black Friday' routine on WWL, Article Entered 11/25/2013, Air Date: 11/26/2013. Interviewed by Don Ames.; 2013

Radio; Louisiana Radio Network; Quoted in Many LA retailers opening on Thanksgiving to make big sales early on Louisiana Radio Network, Article entered 11/25/2013, Air Date: 11/25/2013. Interviewed by Jeff Palermo. ; 2013